Dropshipping

How to advertise your e-commerce business?

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. No one has an infinite budget, so what ever the size of your business, you need to choose your methods carefully.
Echspy
13 min to read

 

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. No one has an infinite budget, sowhat ever the size of your business, you need to choose your methods carefully.

Let’s take a look atsome of the advertising strategies that are currently working for e-commerceenterprises.

 

1. Instagram ads

Back in 2012, Facebookspent some of their vast amounts of money on acquiring Instagram. At the time,it appeared that they were simply purchasing a social competitor, but it hassince become evident what was in it for them.

It’s yet anotheradvertising revenue stream, and it appeals to a different clientele thanFacebook’s normal ads. Instagram, of course, is all about the images.

This works perfectlyfor e-commerce businesses. If you have a product to sell, you can post abeautiful photo on Instagram, place a simple, elegant call-to-action on there,and target it towards your key demographics through the built-in programmaticplatform.

The Key is to use anexcellent photograph of the product you wish to promote. One that stands out inthe stream while still putting the goods front and center.

 

 

2. Facebook CarouselAds

Facebook advertising isgoing from strength to strength, both in terms of the revenue it generates andthe opportunities it grants to advertisers. A few years ago, when native adsfirst came around, they were highly effective, but relatively inflexible interms of what you could do with them, particularly on Facebook.

They have now heavilypromoted their ad platform, and carousel advertisements are one of the mosteffective solutions for e-commerce enterprises.

Carousel advertisementson Facebook are already a proven success, with marketers reporting a 20%increase in conversion, so this is an option worth investigating for anye-commerce site.

 

3. Rich media bannerads

Banner ads have longbeen the standard for any company looking to advertise online, but thetechnology within the banners themselves is constantly evolving and improving.Now, thanks to software solutions like Bannerflow, it’s easier than ever tocreate interactive, engaging, and beautiful banner ads.

Rich media banneradvertising has also been shown to enhance engagement, with one report claimingthat engagement is eight times higher than normal banner ads.

The only question iswhich form of rich media will be most effective for you. Will you makesomething interactive, or will you use video functionality to show off yourproducts?

This is all dependenton the goal of your ad, so come up with a few concepts, test them, and seewhich performs best for you.

 

4. Retargeted ads

We’ve written a lotabout retargeting, and with good reason. The stats speak for themselves, withsome advertisers seeing a huge 50-60% increase in conversion when they use it.

If you want a moredetailed look at what retargeting is, you can read about it here, but in basicterms, you’re showing ads to users based on their behaviour on your website.

 

If someone visits aclothing store, looks at a shirt, and then leaves, you can show them advertsfor that item on other websites in an attempt to entice them to finish thepurchase. This is accomplished by placing cookies in the user’s browser. Thereare no privacy worries because it is completely anonymous. It simply allows youto show highly targeted and relevant adverts to your audience.

There are so many options foradvertising your e-commerce business, and this is just scratching the surface.However, the techniques above are proven to be successful for online shops andare a great place for any website to start.

Effective advertisingrelies on a few things, but as long as you know your audience and where to findthem, advertising to them can be simple, creative, and will ultimately lead toa successful, profitable e-commerce business

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